Ask Ariely: On Career Center Incentives, Painful Pricing, and Colorful Communication

Career Centers: Why Aren’t People Using Them?


Many schools offer career centers to their students. These centers can offer invaluable resources to students. However it can be a struggle to get to students to use the services available to them. What incentives can be offered to get students to use career centers? What are the best ways to draw students to these centers?

Key Takeaways:

  • Instead, you could try to create structures that make career exploration feel like a “now” concern.
  • Try to match it to students’ immediate needs.
  • As a message to customers, “surge pricing” also compels us to take immediate action.

“Don’t present the career center as an optional, supplementary service to help find jobs after senior year.”