Sometimes impulse buying can be beneficial, Stacey Tidwell learned that after a recent impulse buy. While drinking beer during an oppressive heat wave, she decided she needed a fan to fight the heat. She went on Amazon and ordered an industrial fan. She was surprised when an 18-wheeler dropped off a huge fan needing a forklift to install. She’s been pleasantly surprised and still plays with her new impulses buy even though the heat wave is long gone.